Sitting in traffic is probably my least favorite thing, besides doing the laundry. Even at 16 years old it’s a major struggle and I couldn’t find any positive of sitting in a car for hours. But even a blind squirrel finds a nut sometimes and I noticed the art of vehicle graphics and vehicle wraps.
A vehicle graphic package or vehicle wrap is a great way to catch someone’s attention for your business. Putting a simple company logo on your vehicle can make all the difference for someone who is sitting in traffic that sees your vibrant eye-catching graphics package or wrap. The Traffic Audit Bureau for Media Measurement demonstrated that a vehicle could produce 30,000 to 70,000 impressions for your wrap or graphics package.
While I sit in Starbucks writing this, I spot 2 vehicle wraps from across the parking lot. One is on a van and the other on a truck. Do you have a smaller car such as a Sedan? It can be done. The options are endless whether a wrap or graphics package!
Of course there are other ways of advertising your business in a good way. Ideas: TV commercials or radio advertisements. But let’s be real here; how many times do you change the station when commercials come on? Or how many times do you leave the room to go get a snack when your show goes to commercial break? A wrapped vehicle or vehicle with a graphics package, forces you to look at the car while driving down the road or sitting in standstill traffic.
A wrap can last from four to five years and is the least costly form of advertisement. A wrap can range from $2,500 for a smaller vehicle to $5,500 for a larger pickup truck or trailer. According to the distinguished tape and vinyl substrate provider, 3M; a company would need to spend about $130,000 in advertising to generate the same effect of a $3,500 vehicle wrap. A well done vehicle graphics package can produce similar results.
Well, my argument is pretty clear here. Hit up Graphitti Sign & Graphic Studio for all the vehicle wrapping or vehicle graphics that your little heart desires. Signing off, The Signmakers Kid. Catch me next week!